VR photography, or virtual reality photography, is a technique, which allows the interactive viewing of wide-angle panoramic photographs. A VR Photograph is generally a wide photographic image encompassing a 360° circle, and can encompass an entire spherical view.

VR photography is the art of capturing or creating a complete scene as a single image, as viewed when rotating about a single central position. Normally created by stitching together a number of photographs taken in a multi-row 360 degree rotation; the complete image can also be a totally computer generated effect, or a composite of real word photography and computer generated objects.

The final digital image, known as a VR Panorama, is viewed through an interactive software interface. The viewer is at the centre of a virtual cylinder or sphere onto which is projected a wrap-around image, within which the viewer can rotate horizontally and vertically, as if they were immersed within the real world scene.

VR Photography has grown in popularity due to the increasing data speeds of internet connections which now allow a much larger images to be published online, as such these larger file sizes allow VR Photographers to create higher resolution full-screen images with much more detail that helps to immerse the viewer into the scene.

Why use 360° VR Photography?

Having a Virtual Tour allows your audience to be immersed in a seamless 360° visual environment that offers far more contextual information than a series of static images or a linear video clip for the same amount of downloadable bandwidth. Your audience will be given the opportunity to experience a multi-faceted view of the space or object being presented.